Starring Brand X: When the Product becomes More Important than the Plot

Authors

Cindy Tsai

First Page

289

Recommended Citation

Cindy Tsai Starring Brand X: When the Product becomes More Important than the Plot, 19 Loy. Consumer L. Rev. 289 (2007).
Available at: https://lawecommons.luc.edu/lclr/vol19/iss3/5